My Color is FadingUpdated 9 days ago
What You Need to Know
We’re really sorry to hear that your color hasn’t lasted as long as expected. While most customers enjoy long-lasting results, color fade can sometimes happen—and it’s usually linked to a few common factors.
Possible Reasons for Color Fade
Uneven dispensing
If the color and developer don’t mix evenly, the dye may not bond properly and can fade faster.Oxidized dye
If your dye looks unusually dark or nearly black before application, it may be oxidized and less effective.Hot showers
Very hot water lifts the protective layer of your hair and can cause fading. Try washing with warm water and finishing with a cold rinse to seal the cuticle and add shine.Sun exposure
UV rays break down hair’s natural bonds, leading to fading and dryness. Minimize direct sun exposure or wear a hat for protection.Hair products
Some shampoos and conditioners (especially those with sulfates or parabens) strip away color. Use a color-safe shampoo and conditioner designed for color-treated hair to lock in results. We do offer an amazing range of color-safe options for use on hair and beards too.Frequent washing
Washing too often can shorten your color’s life. Try reducing how often you shampoo to preserve both color and natural oils.Swimming or workouts
Chlorine and sweat can lighten pigments and cause brassiness. Rinse hair after swimming or workouts to help protect your shade.Application time
For stubborn grays, leaving the dye on for at least 30 minutes helps ensure full penetration and longer-lasting coverage.
What to Do Next
Review the factors above and see if any apply to your routine.
If you’ve tried these adjustments and still feel your color is fading too quickly, please contact us. We’ll work with you to make it right, backed by our guarantee.